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Secondly..

If you want to make money from an agricultural implement business.. Use this concept

Don't sell the hoe.. Sell the hole.

People are more interested in what your product will do for them, and care less about the product itself..

This is actually a marketing concept..

And since copywriting is simply the art of using words and pictures to sell a physical or digital product..

Using this concept in your copywriting will help..

I have taught you something about Copywriting..

If you apply this well, then I bet that it will prove useful to you whether you are a doctor or a carpenter..

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If you mix these two points together..

You'd learn that it's necessary for you to sell the hole{benefits of your product} to a large number of people..

Through your marketing.

And a good copy helps you craft words necessary for just that.

First, the books with the most turn overs in sales are not known as "best writer"..

They are called "best seller".

This is because, you can be a good writer yet still not make sales, and until you learn to do so those with half your skill will beat you at your own game.

Check next post for continuation..